What you do at the exhibition should not conflict with the brand recognition system created by the company. Booth design, as one of the formal means of image building, should be consistent with the brand image of the enterprise, at least not contradictory. The reason is obvious: the company is willing to invest a huge amount of money in brand image, which can be seen naturally in the exhibition. Perhaps this is more important: your customers and prospects want to know exactly who you are. Their experience in the exhibition should not interfere with the authority of understanding the company's image.

According to different types of companies, booth design and image are also different. For example, the "image" company brand is an important means to reflect other competitive positions in the business war, so it attaches great importance to the style of the booth, and the Industrial Company may be suitable for a more utilitarian model. The brand image professionals believe that the information should be transmitted from top to bottom and in different levels. For example, the company brand logo should appear at the top of the booth. Like a large island booth, its brand logo should be hung on the top of the booth, which can be seen from a long distance. Customers can find you directly through the flow of people and the booth.